Archive for the ‘News’ Category

A PROPER PARTNERSHIP.

SHA.: York Racecourse Marketing

SHA. has worked with the York Racecourse marketing team for the last five years, to help roll out the racecourse advertising across all their marketing channels.  

SHA. has partnered with media agency Bonded, to develop a disruptive media strategy which includes advertising on TV, Radio, Digital, Press and Direct Mail. The SHA. creative concept ‘A Proper Day Out’ focuses on all the fantastic experiences you get when you visit York Racecourse. 

SHA. developed a strategic and creative approach for the York Racecourse advertising campaign, focusing on consumer behaviour with targeted messaging across the relevant media channels. James Brennan, Head of Marketing and Sponsorship comments: 

“SHA has supported our marketing team over the last five seasons offering new and creative advertising ideas and we look forward to continuing our relationship and kicking on for the coming season.”

York Racecourse has continued to award successes, being voted the Racegoers Club ‘Racecourse of the Year’, as well as the Racing Post Readers Favourite Track Award. 

The 2022 season is already shaping up to be one of the biggest in the history of the course, with huge prize money on offer and world-class thoroughbreds running in the Ebor Festival (17-20 August) Also confirmed for this year are music act Madness in July. 

To book a Proper Day Out visit www.yorkracecourse.co.uk

SHA. is a strategic advertising agency, creating brand strategy, advertising, design for print and content for web and social. If you want to know more, get in touch with nigelh@sha-agency.com or visit our contacts page.

SHA. BRANDING: FIRE & ICE.

SHA. Advertising, Branding, Graphic Design and Content for Web and Social: Fire & Ice

SHA. has recently been appointed to develop branding, graphic design for print and create content for web and social for Fire & Ice, in Ilkley.   

Fire & Ice is a wellness centre, the perfect antidote for modern men and women looking to boost their immune system, diminish pain and fatigue and increase body confidence. A place where you can take time away from all of life’s worries and be good to yourself.

Contrast Therapy

Based on contrast therapy, the concept of vasodilatation, which occurs during heat and vasoconstriction, which occurs during cold therapy, the therapy encourages blood to flow to the internal organs and extremities, which has a number of health benefits, including:

• Fights fatigue
• Immune boost by releasing toxins
• Improves circulation
• Reduces pain
• Aids weight management
• Faster recovery post-exercise

The signature Fire therapy blends ancient health practices with modern technology, with a combination of infrared sauna, light therapy, vibrational massage and aromatherapy, all delivered in your own personal, relaxing sauna pod.

The Ice therapy is Cryotherapy, based on the ancient practice of using low temperatures to accelerate your body’s natural recovery while improving overall wellbeing and energy.

Cryotherapy is a dry, non-invasive process that lowers your skin temperature during a session of up to 180 seconds.

This process triggers a chemical fight-or-flight reaction in your body that releases endorphins, boosts metabolism, blood circulation, and energy levels.

SHA. Brainwave

SHA. will be taking Fire & Ice through Brainwave, our bespoke advertising agency planning process, to help us create meaningful, emotionally driven branding, stimuli and messaging, resulting in stand-out and engagement in this competitive marketplace. 

SHA is a strategic advertising agency, creating brand strategy, advertising, design for print and content for web and social. If you want to know more, get in touch with nigelh@sha-agency.com or visit our contacts page.

SHA. TOP 100 INTELLIGENT IDEAS: #48

SHA. Top 100 Intelligent Ideas: #48

SHA is a strategic advertising agency, creating brand strategy, advertising, design for print and content for web and social. We believe in the power of intelligent ideas.

In 1961, JFK had a great idea – by the end of the decade, the US of A would put a man on the moon.

Could there be a better demonstration of humanity’s natural inclination to explore and expand?  To boldly go (Nehrrr, Ner) – you know the rest.

It also, however, had a lot to do with showing up terrestrial enemies than exploring an extraterrestrial world. Americans felt like their communist adversaries had them on the ropes.  The Russians were the first to put a person in space, so our friends across the pond needed to top it.

At 10:56 p.m. EDT, 20 July 1969, American astronaut Neil Armstrong, 240,000 miles from Earth, walked on the moon and delivered those awe-inspiring words that will live within the hearts and minds of every child of the 60s and 70s forever.

2 hours and 35 minutes later, Buzz was the first person to take a leak on the moon, but he never gets the recognition he deserves.

Another little-known fact is that Brandy Snyder from NASA’s Human Resources had an intelligent idea as soon as JFK finished his historic speech.  That’s when she realised they would have to bring the astronauts back to Earth safely, so Todd Kolinsky from Health and Safety didn’t shit a cold purple Twinkie.

In retrospect, it turned out to be a great opportunity for Neil, Buzz and Michael to show the people of earth some moon rock and speak about their experience and the things they’d seen.

Otherwise, who’d believe they’d ever been?

That’s the thing about intelligent ideas – they have the power to change people’s lives.

Enormously.

They crash through the here and now and challenge the expected and the ordinary.

They also create an opportunity for brands to grow exponentially and that’s why we put them at the heart of every creative and commercial evolution.

SHA is a strategic advertising agency, creating brand strategy, advertising, design for print and content for web and social. If you want to know more, get in touch with nigelh@sha-agency.com or visit our contacts page.

“Just to clarify, SHA. had nothing to do with the moon landing, or the return journey. Although we do have a ZX spectrum and a box full of USB sticks so we could probably give it a go.”

SHA. Graphic Design: Synergi

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SHA. Graphic Design, Brand Strategy, Advertising and Content for Web and Social: Synergi

SHA. has recently been appointed to develop a brand strategy, advertising, graphic design and create content for web and social for Synergi in Gateshead.  

Synergi is an award-winning, highly experienced cloud technology and digital solution specialist, working with clients from across the North East and beyond. Founded in 2013 by Peter Joynson and Justin Short, two individuals with a passion for innovation and technology, and a shared vision of creating a next generation “born in the cloud” technology partner, dedicated to providing the best in independent digital solutions.

Synergi help companies understand how they can harness the potential of cloud platforms to drive effective, transformative change across the key areas of customer and employee engagement, operational optimisation, process automation and product/service transformation.

SHA. will be taking Synergi through Brainwave, our bespoke creative planning process, to help us create meaningful, emotionally driven stimuli messaging and graphic design, resulting in stand-out and engagement in this competitive marketplace. 

SHA is a strategic advertising agency, creating brand strategy, advertising, graphic design for print and content for web and social. If you want to know more, get in touch with nigelh@sha-agency.com or visit our contacts page.

SHA. Web Content: This is Durham

SHA. Video Production and Web Content and Social: This is Durham

SHA. has recently completed script development, video production and web content creation for This is Durham, the destination marketing agency for County Durham, showcasing the fabulous county to perspective staycationers.

The first of the videos was released as the 2020 UK lockdown was coming to an end and positioned County Durham as being Worth the Wait. Featuring stunning location videos throughout the county, the video was set to a poem by Lord Byron, who was married at Seaham Hall in 1815. 

She Walks in Beauty

Worth the Wait

The second piece of web content for This is Durham, released in 2021, captured the feeling of the nation as the second UK lockdown came to an end.  Featuring a poem by Gemma Peacock, Shildon, the video focussed on how the world had reacted to the pandemic and how Durham was again Worth the Wait.

This is For You

The final video in the trilogy has just been released and showcases everything that County Durham has to offer, it truly has something for everyone. With a feeling of freedom and an end of lockdowns, This is Durham – it’s certainly the place for a staycation this summer.

SHA is a strategic advertising agency, creating brand strategy, advertising, design for print and content for web and social. If you want to know more, get in touch with nigelh@sha-agency.com or visit our contacts page.

DESIGNING IN A YEAR LIKE NO OTHER.

SHA. Graphic Design: Newcastle United Foundation Annual Review

SHA. has designed the Newcastle United Foundation Annual Review for the 3^rd consecutive year. This flagship project for the Foundation will showcase their work over the previous 12 months, with a strong focus on the coronavirus pandemic response and how they were able to help and support the local community. 

Following on from last year’s Annual Review achievements, which had over 150,000 engagements in the first 24 hours, our creative team designed the new Annual Review to reflect the changing timings and demonstrate how the Foundation has been able to adapt during the pandemic. The stripped back design mixed with engaging imagery, animation and video really delivers a great user experience to help tell the story. 

Matt Smith, Marketing and Communications Manager at Newcastle United Foundation commented “I wanted to thank SHA. for their support with this year’s Annual Review and for creating such an immersive product in quite difficult circumstances.”

Hugh Medcalf, Account Director at SHA. said “We are so pleased with the outcome of this project. We have worked really well as a team, even though we’ve been working away from the office. The SHA. team has continued to work throughout the pandemic, even winning four new clients, and this Annual Review is a great example of the work the agency has been creating, even in such a challenging year.”

Anth Barnett, Head of Digital at SHA. comments “We are pleased to be offering our clients the latest cutting-edge dynamic design, backed up by our excellent technical knowledge. Projects like the Annual Review allow us to develop further and keep pushing the boundaries for our clients.”

To see the Graphic Design of the Newcastle United Foundation Annual Review – Click Here

SHA is a strategic advertising agency, creating brand strategy, advertising, design for print and content for web and social. If you want to know more, get in touch with nigelh@sha-agency.com or visit our contacts page.

BACK OF THE NET!

SHA. Graphic Design: Crawley Town Community Foundation Annual Review

Award-winning graphic design agency SHA. has delivered a flagship digital Annual Review for Crawley Town Community Foundation. The review showcases the work of the Foundation in the Sussex community during 2019/20 – the year of the Covid-19 pandemic.

After successfully designing three digital Annual Reviews for Newcastle United Foundation, SHA. received a non-competitive brief to create a digital version for Crawley Tow’s Annual Review. The client wanted a platform to deliver their message to a wider audience, especially during this unusual pandemic year, meaning people may only have online access rather than receive a traditional printed Annual Review.  

Working closely with the client, the SHA. creative team developed bespoke concepts that would deliver facts, achievements and a case study video, in a user-friendly layout. 

Charlotte Claudius, Marketing & Communications Executive, Crawley Town comments; “For the 2019/20 season, we really wanted to do something different, something that made our work in the community really stand out. SHA. has helped us create our very first digital Annual Review that helps us tell the story of the work we deliver. It has been a great experience to work alongside such a professional and creative organisation, which helped make the project run smoothly, even though the pandemic.”

Hugh Medcalf, Account Director at SHA. notes; “It was a full team effort under lockdown conditions. It has been great getting to know and understand the amazing work of Crawley Town Community Foundation and this has been a really rewarding project. We are so pleased with the final design.”

To see the SHA. Graphic Design: Crawley Town Community Foundation Annual Review click here.

SHA is a strategic advertising agency, creating brand strategy, advertising, design for print and content for web and social. If you want to know more, get in touch with nigelh@sha-agency.com or visit our contacts page.

GAME CHANGING DESIGN.

SHA. are proud to have worked with Newcastle United Foundation on their digital Annual Review for a second year. It is a flagship project bringing the Foundations story to life in an engaging and interesting format. Last year’s Annual Review, also designed by SHA., received positive feedback and we looked to build on this design.

The brief from the client wanted to push the boundaries for a standout online publication. The agency team developed a bespoke and custom-built platform which integrated with the established Newcastle United Foundation website. 

The review needed to be responsive across all devices, but most importantly deliver facts, achievements and case study videos about the Foundation in an engaging and clear layout. This year’s review highlights the flagship ‘Be a Game Changer’ campaign from the Foundation, which gets fans talking about mental health.

Matt Smith, Marketing and Communications Manager at Newcastle United Foundation commented “Working with SHA on this digital Annual Review has been a great experience. The agencies creativity and understanding of the Newcastle United Foundation has helped develop a fantastic and engaging Annual Review, which showcases the excellent work the Foundation continues to deliver in the local community.”

Anth Barnett, Head of Digital at SHA. said “We wanted to build on last year’s successful digital Annual Review for the Foundation, offering  cutting-edge dynamic design. We are really pleased with the project and its engaging user experience and it’s another great example of how SHA. is always pushing the boundaries for our clients.”

The digital format publication will help the Foundation take their message and achievements to a wider audience than ever before.

To view the Annual Review at https://nufoundation.org.uk/annual-review/

SHA. is a boutique marketing communications agency, offering intelligent ideas that get results. Get in touch to see how we can help your business.

ONLINE TRANSFER BY SHA. 

Building a United Future: Yvette Thompson, Newcastle United Foundation Marketing and Communications Manager, Anthony Barnett Head of SHA. Digital, Hugh Medcalf, Account Director at SHA.

 

The Annual Review for Newcastle United Foundation is a flagship publication for the charity. It’s a chance to look back at what has been achieved by the Foundation in the previous 12 months.

Design agency SHA. received the client brief to look at the best ways of bringing the Foundations story to life in an engaging and interesting format. Last year’s Annual Review, also designed by SHA., was shortlist for a national award at the Third Sector Awards, so the bar was set high for this year’s review.

Working closely with the client, SHA. wanted to push the boundaries and design a standout online publication. The agency team developed a bespoke and custom-built format which integrated with the established Newcastle United Foundation website. The review needed to be responsive across all devices, but most importantly deliver facts, achievements and case study videos about the Foundation in an engaging and clear layout.

Last week saw the launch of the digital Annual Review and the feedback has been extremely positive. Yvette Thompson, Marketing and Communications Manager at Newcastle United Foundation, commented:

“We were really pleased with the way SHA. approached the brief – their proposal really stood out. They had considered the content we wanted to share with our audience and given us an inventive way of achieving this. The end result is something our stakeholders have found informative and engaging – the feedback has been hugely positive.”

The digital format publication will help the Foundation take their message and achievements to a wider audience than ever before.

Take a look at the Annual Review for yourself at nufoundation.org.uk/our-latest-annual-review/

SHA. is an intelligent ideas company for advertising, branding and design both online and off. We always want to deliver the best work possible for our clients and we are really proud of the work we have done with Newcastle United Foundation.

 

THE WHEY AYE.

Standing nearly 460 ft (140 m) high, the giant observation wheel – dubbed ‘The Whey Aye’ in celebration of its location – will be 16 ft (5 m) taller than the London Eye. It is anticipated that the project will see around £100m invested in the city and up to 550 jobs created.

The computer-generated images show elevations of The Whey Aye and the rest of the ‘Giants on the Quayside’ development, including The Geordie Giant, a 39 ft (12 m) tall steel structure, and a new destination food and beverage experience for Newcastle called The Giant’s Quay.

In addition, the development will feature a family entertainment centre filled with trampolines, climbing walls, a skywalk and separate café. The ‘Giant Sport Deck’ will comprise a multi-purpose play and sports complex, with covered five-a-side pitches and tennis courts available for public hire, as well as a state-of-the-art virtual golf club called The Quayside Golf Club. Its clubhouse bar will offer food and beverages before golfers can play some of the world’s most famous courses in private, best-in-class simulator experiences.

Phase one of the development will include an 837 sq yd (700 sq m) LED digital screen on the facade of the visitor centre, at the base of The Whey Aye, which will be used to communicate information about local culture and events as well as social media content and advertising. Phase two, subject to a media licence, will see a world-record breaking 11,960 sq yd (10,000 sq m) LED digital screen added to the wheel.

The development will cover 344,445 sq ft (32,000 sq m) in total and, according to World Wheel Company, will only take 18 to 24 months to build. A detailed planning application relating to the observation wheel and the Giants on the Quayside development is due to be submitted to Newcastle City Council by the developer later this year.

Phil Lynagh, chief executive officer of World Wheel Company’s Newcastle operation, said: “It gives us great pleasure to reveal these images and further details of the development to give people a deeper understanding of our vision for The Whey Aye and the Giants on the Quayside development.

“We have had an overwhelmingly positive response to our plans so far and hope this latest announcement will whet people’s appetites even further.

“We are proposing a £100m regeneration and inward investment project that will create local jobs and ongoing revenue for the regional economy.”

World Wheel Company chief marketing officer, Nigel Hartley, added: “Our development will complement Newcastle’s global reputation as a vibrant, progressive, welcoming city and help deliver one of Europe’s best waterfront experiences. We look forward to presenting our full proposals to Newcastle City Council later this year.”

World Wheel Company has established a base in Newcastle from where the design, construction and operation of the new development on the Quayside will be managed.

The developer has appointed 12 advisers to help deliver the project. They include five Newcastle-headquartered businesses comprising marketing communications agency SHA; commercial law firm Muckle; international design practice Ryder Architecture; structural and civil engineering designers Studio Horn; and retail property consultants @Retail.

Completing the project team are the business banking arm of Barclays Bank; mechanical, electrical and public health consultancy Black & White Engineering; public relations, content and social media agency Brand8 PR; lifestyle and interiors specialist architect Concept-i; geotechnical and environmental consultancy Golder; planning and development consultancy Lichfields; and transport planning group Systra.

WORLD WHEEL COMPANY APPOINTS SHA.

 

World Wheel Company has appointed SHA. alongside eleven other professional services advisers to help deliver Europe’s tallest observation wheel on Newcastle Quayside.

Standing nearly 460 ft (140 m) high, the observation wheel – dubbed ‘The Whey Aye’ in celebration of its location – will be 16 ft (5 m) taller than the London Eye. It is anticipated that the project would see more than £100m invested in the city and up to 550 jobs created.

In addition, the proposed development will see the creation of a new destination food and beverage experience for Newcastle, a world-leading visitor attraction, a family entertainment centre and a multi-purpose play and sports complex, with covered five-a-side pitches and tennis courts, as well as a state-of-the-art virtual golf club.

These will all be located adjacent to The Whey Aye and the development will cover 344,500 sq ft (32,000 sq m) in total.

The other professional services include four Newcastle-headquartered businesses comprising commercial law firm Muckle; international design practice Ryder Architecture; structural and civil engineering designers Studio Horn; and retail property consultants @Retail.

Completing the project team are the business banking arm of Barclays Bank; mechanical, electrical and public health consultancy Black & White Engineering; public relations, content and social media agency Brand8 PR; lifestyle and interiors specialist architect Concept-i; geotechnical and environmental consultancy Golder; planning and development consultancy Lichfields; and transport planning group Systra.

Phil Lynagh, chief executive officer of World Wheel Company’s Newcastle operation, said: “We believe we have assembled the strongest possible team of professional advisers to help us deliver our proposed development.

“Each of the organisations are highly regarded in their respective fields. Working together they make an outstanding collective focused on enabling one of the most exciting investment and regeneration projects in the UK.”

A detailed planning application relating to the wheel and visitor attractions is due to be submitted to Newcastle City Council later this year by World Wheel Company.
 

HOW WE HELPED TO REINVENT THE WHEEL.

SHA., in conjunction with their client World Wheel Company (Hong Kong), has announced plans to build Europe’s tallest observation wheel on Newcastle Quayside in a project that would see more than £100m invested in the city and up to 550 jobs created.

Standing 140 metres high, the observation wheel – dubbed ‘The Whey Aye’ in celebration of its location – will be five metres taller than the London Eye.

The wheel will also have a world-record breaking 10,000 sq m LED digital screen as its centre piece, which will be used to communicate information about local culture and events as well as social media content and advertising.

Such is the nature and scale of the project, it is has already gained endorsements from Newcastle and England football legend, Alan Shearer, and prominent North East businessman and co-founder of accountancy software company The Sage Group, Graham Wylie.

It is proposed that the wheel is built at the east end of the Quayside on the location of the former Spillers’ Flour Mill, which was demolished in 2011 and has lain vacant since.

The plans include a pedestrianised experience featuring premium bars and restaurants and a world-leading 9,000 sq m visitor attraction called the Giants of the North Experience. Featuring cutting-edge virtual mixed reality and interactive technology, the attraction will hail the achievements of the region’s famous creative and sporting individuals, and the collective giants of North East industry including ship builders and the mining community.

Along with the Giants of the North Experience, the plans will deliver a family entertainment centre and a multi-purpose play and sports complex, with covered five-a-side pitches and tennis courts, as well as a state-of-the-art virtual golf club.

The World Wheel Company has built and operated giant observation wheels and family entertainment centres around the world. These include 120 metre and 90 metre wheels in Suzhou, China and Tbilisi, Georgia, respectively, and more than 20 family entertainment centres across the globe.

With its head office in Hong Kong, China, World Wheel Company has established a base at SHA.’s office on Leazes Park Road, Newcastle, from where the design, construction and operation of the new developments on the Quayside will be managed.

A detailed planning application relating to the wheel and visitor attractions is due to be submitted to Newcastle City Council later this year by World Wheel Company.

Commenting on the plans, Alan Shearer said: “I think it would be great news for Newcastle. It’s just what the city needs. A new iconic attraction that celebrates our rich history and culture, while creating jobs and income for the people. A development like this would have my full support.”

Graham Wylie said: “‘Should this new development get planning approval, it will deliver a new iconic landmark for the City and any project that delivers real job opportunities of this scale, regenerates a disused part of the Quayside and generates income to the city has to be a good idea. This is potentially great news for Newcastle”.

The wheel will offer 30-minute ‘flights’ and there are plans to accommodate more than 800,000 visitors in its first year. The entire development will only take 18 to 24 months to build, once planning has been formally approved.

Commenting on the proposals, Phil Lynagh, director of SHA. and CEO of World Wheel Company’s Newcastle operation, said: “This is without doubt one of the most exciting investment and regeneration projects in the UK, if not the world.

“Representing an overall investment of more than £100m, it will create up to 550 local jobs and deliver local building contracts worth in excess of £20m. The developments will attract continued investment through more visitors spending an increased amount of time in the city and the region.

“It will also further enhance the North East’s global reputation for technological and industrial innovation whilst celebrating Tyneside’s heritage and supporting its future.

“At World Wheel Company, we always strive to deliver sustainable commercial plans that benefit the entire community over time, particularly through long-term job creation and ongoing income generation for local government and private commercial partners. The plans being submitted are specifically designed to achieve these same benefits for Newcastle and the wider North East.”

Nigel Hartley, director of SHA. and CMO of World Wheel Company added: “Newcastle Quayside is the perfect location for a new iconic landmark that people can interact with.

“The World Wheel Company is reinventing the wheel with its unsurpassed combination of innovation and technology to deliver unforgettable customer experiences. We’re hugely excited to be working on this world-class development and pioneering the creation of an entirely new marketing and social media channel for the region and beyond.

YORK RACECOURSE APPOINTS SHA.

York Racecourse have appointed SHA. the Newcastle based independent creative agency to handle its advertising business and promotion in 2018.

Founded in 1731, York Racecourse is the second biggest flat racecourse in the UK, attracting around 350,000 visitors per year. The venue has hosted many racing as well as musical events.

Phil Lynagh, SHA.’s director, commented: “We are absolutely thrilled to get the opportunity to work with York Racecourse.

“Rarely do you get to represent such an awesome product and venue. Their delivery is second-to-none and we look forward to working alongside the team, helping them to promote their first-class experience to both existing and prospective racegoers.”

SHA. began in 2007 as a boutique marketing communications agency, offering creative solutions for businesses.

James Brennan, York Racecourse’s general manager, added: “The team at SHA. really impressed me with their understanding of our brand values and displayed a knack of converting them into a powerful creative idea.

“I look forward to seeing it develop further as we count down to racing in May.”

 

 

WORLD WHEEL COMPANY HONG KONG APPOINTS SHA.

World Wheel Co. Hong Kong have appointed SHA. the Newcastle based independent advertising agency as the company’s Agency of Record across all its properties worldwide.

The company is currently engaged in the production of two projects in the UK one on the North West and one in the North East of England. The Giant Observation Wheels, will also carry massive LED screens for advertising and messaging making the project unique globally.

At the time of going to press SHA had been appointed for an initial three-year period on a retainer, rate card and commission basis, which according to client sources is likely to generate between £1.8 and £2.3million of revenue per location, per annum to the agency.

SHA. will be handling brand planning and development, all ideation and production for WWC. The agency will also be acting as the guardian and gatekeeper for all content for external media to run on the wheel.

“This is a game changer for the agency. SHA have been producing intelligent ideas that get results for the clients over the past 10 years, but this win really takes the agency to a different level. To represent a brand-new concept in entertainment and media is awesome and a source of great pride for us”, says Phil Lynagh, Director at SHA.

Bob Boyle, CEO of World Wheel Company added “Phil and the team at SHA. stood apart. No other agency came close to grasping the concept in its entirety and with such passion. SHA. demonstrated an immediate understanding of the concept and immediately offered ideas for continuous development, that will offer tremendous benefits to sites that we intend to develop around the globe.”

 

SHA. APPOINTED BY WORLD TRANSPLANT GAMES 2019.

 

Newcastle independent agency SHA. has been appointed to handle the communications for the 2019 World Transplant Games to be held in Newcastle Gateshead. The brand identity was launched on Sunday the 2nd of July in Malaga during the handover ceremony.

The region was invited to submit a bid to host The World Transplant Games and Newcastle Gateshead beat off competition from Houston, Texas and Munich, Germany to be awarded the games earlier this year.

These highly emotive Games are a celebration of a second chance of living life to the full and the importance of these games when it comes to the awareness and attitude towards transplantation and the organ donor register cannot be overstated.

For over 35 years, the World Transplant Games Federation has been staging international sporting events and promoting education around transplantation, encouraging both the physical success of transplant surgery and the need to raise public awareness and increase organ donation. The Games highlight the importance of physical activity and a healthy lifestyle in the long-term management and well-being of transplant recipients as well as engaging the entire transplant community.

The great awareness that the World Transplant Games generate is felt around the globe, by all ages, every genre and ethnicity. The games’ reach has no boundaries and the opportunities to engage are limitless. We are delighted to be involved in this very worthwhile celebration of the benefits of transplantation and donation.”

The agency has already produced two films for the organisers and will be delivering sponsorship tools and assets over the coming months. SHA. is also involved in delivering creative experiential solutions for the games themselves.

HUGH IS THE MAN FOR THE JOB.

Hugh has been an invaluable member of the SHA. team since 2013 and we’re pleased to announce his promotion to Account Director.

A graduate of Hull University with a degree in Geography, he has over 12 years of experience in marketing, working in a variety of agency roles in London and Newcastle.

In his new role as Account Director, Hugh and his team will continue to deliver intelligent ideas that get results for Newcastle Airport, TSG and Newcastle United Foundation.

Hugh said, ‘This is such an exciting time for the agency and I’m really pleased to be playing a significant role in its plans for growth’.

Well done Hugh!