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13th March 2019
Building a United Future: Yvette Thompson, Newcastle United Foundation Marketing and Communications Manager, Anthony Barnett Head of SHA. Digital, Hugh Medcalf, Account Director at SHA.


The Annual Review for Newcastle United Foundation is a flagship publication for the charity. It’s a chance to look back at what has been achieved by the Foundation in the previous 12 months.

Design agency SHA. received the client brief to look at the best ways of bringing the Foundations story to life in an engaging and interesting format. Last year’s Annual Review, also designed by SHA., was shortlist for a national award at the Third Sector Awards, so the bar was set high for this year’s review.

Working closely with the client, SHA. wanted to push the boundaries and design a standout online publication. The agency team developed a bespoke and custom-built format which integrated with the established Newcastle United Foundation website. The review needed to be responsive across all devices, but most importantly deliver facts, achievements and case study videos about the Foundation in an engaging and clear layout.

Last week saw the launch of the digital Annual Review and the feedback has been extremely positive. Yvette Thompson, Marketing and Communications Manager at Newcastle United Foundation, commented:

We were really pleased with the way SHA. approached the brief – their proposal really stood out. They had considered the content we wanted to share with our audience and given us an inventive way of achieving this. The end result is something our stakeholders have found informative and engaging – the feedback has been hugely positive.”

The digital format publication will help the Foundation take their message and achievements to a wider audience than ever before.

Take a look at the Annual Review for yourself at nufoundation.org.uk/our-latest-annual-review/

SHA. is an intelligent ideas company for advertising, branding and design both online and off. We always want to deliver the best work possible for our clients and we are really proud of the work we have done with Newcastle United Foundation.


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