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10th February 2022
SHA. sponsors York Racecourse

SHA.: York Racecourse Marketing

SHA. has worked with the York Racecourse marketing team for the last five years, to help roll out the racecourse advertising across all their marketing channels.  

SHA. has partnered with media agency Bonded, to develop a disruptive media strategy which includes advertising on TV, Radio, Digital, Press and Direct Mail. The SHA. creative concept ‘A Proper Day Out’ focuses on all the fantastic experiences you get when you visit York Racecourse. 

SHA. developed a strategic and creative approach for the York Racecourse advertising campaign, focusing on consumer behaviour with targeted messaging across the relevant media channels. James Brennan, Head of Marketing and Sponsorship comments: 

“SHA has supported our marketing team over the last five seasons offering new and creative advertising ideas and we look forward to continuing our relationship and kicking on for the coming season.”

York Racecourse has continued to award successes, being voted the Racegoers Club ‘Racecourse of the Year’, as well as the Racing Post Readers Favourite Track Award. 

The 2022 season is already shaping up to be one of the biggest in the history of the course, with huge prize money on offer and world-class thoroughbreds running in the Ebor Festival (17-20 August) Also confirmed for this year are music act Madness in July. 

To book a Proper Day Out visit www.yorkracecourse.co.uk

SHA. is a strategic advertising agency, creating brand strategy, advertising, design for print and content for web and social. If you want to know more, get in touch with nigelh@sha-agency.com or visit our contacts page.

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