HOW SHA. HELPED CREATE A WINNING SEASON 

We’re delighted to announce the completion of our sixth full season working with York Racecourse—and what a season it’s been. 

The final day drew a crowd of 22,265, up six per cent on 2024, while total attendance over the season reached just short of 290,000 – a 12 per cent increase on the prior year. 

Our Proper Day Out campaign continues to showcase the full York Racecourse experience – not just world-class racing, but the atmosphere, the entertainment, and the facilities that makes it genuinely special. It’sa message that resonates because it’s authentic, and the attendance figures prove it. 

Six seasons, consistent growth, and a partnership that continues to deliver results both on and off the track. 

Here’s to the next season. 

SHA. is a strategic advertising agency, creating brand strategy, advertising, design for print and content for web and social. If you want to know more, get in touch with nigelh@sha-agency.com or visit our contacts page.

The opinions in this article are that of the author alone and in no way, reflect the opinions or viewpoint of the agency. Unless of course we happen to agree with those opinions completely, in which case they might, but otherwise they don’t.