SHA. Graphic Design: Crawley Town Community Foundation Annual Review
Award-winning graphic design agency SHA. has delivered a flagship digital Annual Review for Crawley Town Community Foundation. The review showcases the work of the Foundation in the Sussex community during 2019/20 – the year of the Covid-19 pandemic.
After successfully designing three digital Annual Reviews for Newcastle United Foundation, SHA. received a non-competitive brief to create a digital version for Crawley Tow’s Annual Review. The client wanted a platform to deliver their message to a wider audience, especially during this unusual pandemic year, meaning people may only have online access rather than receive a traditional printed Annual Review.
Working closely with the client, the SHA. creative team developed bespoke concepts that would deliver facts, achievements and a case study video, in a user-friendly layout.
Charlotte Claudius, Marketing & Communications Executive, Crawley Town comments; “For the 2019/20 season, we really wanted to do something different, something that made our work in the community really stand out. SHA. has helped us create our very first digital Annual Review that helps us tell the story of the work we deliver. It has been a great experience to work alongside such a professional and creative organisation, which helped make the project run smoothly, even though the pandemic.”
Hugh Medcalf, Account Director at SHA. notes; “It was a full team effort under lockdown conditions. It has been great getting to know and understand the amazing work of Crawley Town Community Foundation and this has been a really rewarding project. We are so pleased with the final design.”
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