YORK RACECOURSE APPOINTS SHA.

York Racecourse have appointed SHA. the Newcastle based independent creative agency to handle its advertising business and promotion in 2018.

Founded in 1731, York Racecourse is the second biggest flat racecourse in the UK, attracting around 350,000 visitors per year. The venue has hosted many racing as well as musical events.

Phil Lynagh, SHA.’s director, commented: “We are absolutely thrilled to get the opportunity to work with York Racecourse.

“Rarely do you get to represent such an awesome product and venue. Their delivery is second-to-none and we look forward to working alongside the team, helping them to promote their first-class experience to both existing and prospective racegoers.”

SHA. began in 2007 as a boutique marketing communications agency, offering creative solutions for businesses.

James Brennan, York Racecourse’s general manager, added: “The team at SHA. really impressed me with their understanding of our brand values and displayed a knack of converting them into a powerful creative idea.

“I look forward to seeing it develop further as we count down to racing in May.”