Newcastle independent agency SHA. has been appointed to handle the communications for the 2019 World Transplant Games to be held in Newcastle Gateshead. The brand identity was launched on Sunday the 2nd of July in Malaga during the handover ceremony.
The region was invited to submit a bid to host The World Transplant Games and Newcastle Gateshead beat off competition from Houston, Texas and Munich, Germany to be awarded the games earlier this year.
These highly emotive Games are a celebration of a second chance of living life to the full and the importance of these games when it comes to the awareness and attitude towards transplantation and the organ donor register cannot be overstated.
For over 35 years, the World Transplant Games Federation has been staging international sporting events and promoting education around transplantation, encouraging both the physical success of transplant surgery and the need to raise public awareness and increase organ donation. The Games highlight the importance of physical activity and a healthy lifestyle in the long-term management and well-being of transplant recipients as well as engaging the entire transplant community.
The great awareness that the World Transplant Games generate is felt around the globe, by all ages, every genre and ethnicity. The games’ reach has no boundaries and the opportunities to engage are limitless. We are delighted to be involved in this very worthwhile celebration of the benefits of transplantation and donation.”
The agency has already produced two films for the organisers and will be delivering sponsorship tools and assets over the coming months. SHA. is also involved in delivering creative experiential solutions for the games themselves.