HOW SHA. HELPED BUILD A MODERN BRAND FAMILY FOR NATIONAL GROWTH
When a regional IT services company sets its sights on national expansion, the brand identity that served them well locally can suddenly feel too small for where they’re going.
That was the challenge facing Synergi when they came to SHA.
Synergi is an IT services provider operating under multiple brands including their flagship Synergi brand, and Unifi, business applications brand. They’ve built their reputation on what truly differentiates them: their people.
As they began winning national contracts, they needed a new suite of identities and branding that could carry that message to a much wider audience.
We created complementary icon systems that worked across all three identities.
We refined the colour palette, finding shades of orange and green that maintained recognition while creating genuine harmony. The result felt fresh, professional, and cohesive.
The People Factor
Synergi was clear: their people are what make them different. They’d begun introducing modern lifestyle photography and wanted to expand this approach.
We balanced the photography with bold use of colour and geometric shapes—creating a visual language that was unmistakably Synergi while pushing beyond what competitors like were doing. The people remain central, but within a confident, contemporary design framework.
The Solution: A Modern Brand Family
Three distinct but connected identities
Each brand has its own character while clearly belonging to the same professional family.
A harmonised colour palette
Orange and green that actually work together, modernised while maintaining brand heritage.
A scalable visual language
Photography, colour, and geometric elements that flex across every application, always feeling cohesively Synergi.
Why This Matters
Regional businesses growing nationally face a particular challenge: preserve what made them successful locally while projecting the professionalism national clients expect.
Synergi’s new brand family strikes that balance. It honours their heritage while signalling their ambition. It puts their people front and centre within a design framework that commands respect at any level.
Most importantly, it’s built for growth—flexible enough to evolve as Synergi expands, robust enough to maintain consistency, and distinctive enough to stand out.
With their new brand family in place, Synergi is equipped to pursue national opportunities with confidence, knowing their visual identity matches the quality of their service and the calibre of their people.
SHA. is a strategic advertising agency, creating brand strategy, advertising, design for print and content for web and social. If you want to know more, get in touch with nigelh@sha-agency.com or visit our contacts page.
The opinions in this article are that of the author alone and in no way, reflect the opinions or viewpoint of the agency. Unless of course we happen to agree with those opinions completely, in which case they might, but otherwise they don’t.
