A PROPER PARTNERSHIP.
SHA.: York Racecourse Marketing
SHA. has worked with the York Racecourse marketing team for the last seven years, helping roll out advertising across all their marketing channels.
Partnering with media agency Bonded, SHA. has developed a disruptive media strategy that includes TV, Radio, Digital, Press, and Direct Mail. The SHA. creative concept – ‘A Proper Day Out’ – focuses on the unforgettable experiences that come with a visit to York Racecourse.
SHA. developed a strategic and creative approach for the York Racecourse advertising campaign, focusing on consumer behaviour with targeted messaging across the relevant media channels. James Brennan, Head of Marketing and Sponsorship comments:
“SHA has supported our marketing team over the last seven seasons offering new and creative advertising ideas and we look forward to continuing our relationship and kicking on for the coming season.”
The 2025 season is set to be another standout, with record prize money and world-class thoroughbreds confirmed for the Sky Bet Ebor Festival (20–23 August) – including the Juddmonte International Stakes, officially voted the Longines World’s Best Horse Race.
Also returning this summer is the Music Showcase Weekend:
- Friday 25 July: Sophie Ellis-Bextor with special guest Natasha Bedingfield
- Saturday 26 July: Ronan Keating
- Plus, Olly Murs performs on Saturday 28 June after racing
To book a Proper Day Out visit www.yorkracecourse.co.uk
SHA. is a strategic advertising agency, creating brand strategy, advertising, design for print and content for web and social. If you want to know more, get in touch with nigelh@sha-agency.com or visit our contacts page.
