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DESIGNING IN A YEAR LIKE NO OTHER.

15th April 2021

SHA. has successfully designed Newcastle United Foundation’s digital Annual Review for the 3rd consecutive year. This flagship project for the Foundation wanted to showcase their work over the previous 12 months, with a strong focus on the coronavirus pandemic response and how they were able to help and support the local community. 

Following on from last year’s Annual Review achievements, which had over 150,000 engagements in first 24 hours, our creative team wanted a new design to reflect the changing timings and demonstrate how the Foundation has able to adapt during the pandemic. The stripped back design mixed with engaging imagery, animation and video really delivers a great user experience to help tell this story. 

Matt Smith, Marketing and Communications Manager at Newcastle United Foundation commented “I wanted to thank SHA. for their support with this year’s Annual Review and for creating such an immersive product in quite difficult circumstances.”

Hugh Medcalf, Account Director at SHA. said “We are so pleased with the outcome of this project. We have worked really well as a team, even when this has been remote working away from the office. The SHA. team has continued to work throughout the pandemic, even winning four new clients, and this Annual Review is a great example of the work the agency has been creating, even in such a challenging year.”

Anth Barnett, Head of Digital at SHA. comments “We are pleased to be offering our clients the latest cutting-edge dynamic design, backed up by our excellent technical knowledge. Projects like the Annual Review allow us to develop further and keep pushing the boundaries for our clients.”

To see the Newcastle United Foundation Annual Review – Click Here


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