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10th March 2020

SHA. is excited to be working with York Racecourse for a third season. 

Appointed in 2018, the agency has worked with the marketing team to help roll out the racecourse rebrand across all their marketing channels.  SHA. has partnered with Carat Newcastle to develop a media strategy which includes TV, Radio, Digital and Press. The SHA. creative concept is ‘A Proper Day Out’ focusing on all the fantastic experiences you get when you visit York Racecourse. 

SHA. developed a strategic and creative approach, focusing on consumer behaviour with targeted messaging across the relevant media channels. James Brennan, Head of Marketing and Sponsorship comments 

“SHA has supported our marketing team over the last three seasons offering new and creative ideas and we look forward to continuing our relationship and kicking on for coming season.”

For the last few years, York Racecourse has continued to enjoy success and has been voted the Racegoers Club ‘racecourse of the year’ for the last three years and picked up the Racing Post Readers Favourite Track Award for 2019. 

The 2020 season is already shaping up to be one of the biggest in the 289th year of the course, with huge prize money on offer and world-class thoroughbreds running in the Welcome to Yorkshire Ebor Festival (19-22 August) Also confirmed for this year are music acts Pussycat Dolls, Rick Astley and Björn Again. 

To book a Proper Day Out visit www.yorkracecourse.co.uk

SHA. is a boutique marketing communications agency, offering intelligent ideas that get results. Get in touch to see how we can help your business. 

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